What happens when a classical outdoor stalwart meets an innovative streetwear brand and design studio? Well, if you’re lucky you get a capsule collection as good as this one. Toronto based Better™ Gift Shop take classic pieces from classic brands and reimagine them through their own lens, repositioning a product in the market. When we heard a retro-inspired Marmot collection was on the way we knew we had to have it…

Better™’s take on the classic Marmot Plasma parka. A 700FP RDS Down-filled behemoth of a jacket featuring a removable hood, reinforced panelling, two-way zip and adjustable hem. Better™’s subtle details include arm embroidery and a custom woven zip-backer.